Our Purpose and Vision

The Norinchukin Bank defined our Purpose as the future value that the Bank will provide to society for sustainable environments and societies.
The bank established “Important Issues to Achieve the Purpose” as issues to be faced in the medium to long-term and the “Medium-Term Vision” toward FY2030.
The Bank also identified key “shared values” for its senior management and employees, which form the foundation of daily business activities.

Stakeholders:

Members (JA, JF and JForest)/individual cooperative members (i.e., people working in the AFF industries); our clients (deposit and savings, loans) including AFF-related companies; local communities; Investors; business partners in the Bank's entire operation including financial institutions, market participants and contractors; governments and municipalities; and Norinchukin Group employees

Formulation of Purpose of the Bank

We take a medium- to long-term perspective in redefining our vision of the Norinchukin Bank, the value we provide, and the role we serve in the world. We defined the value that the Bank will provide to society in the year 2050 as our Purpose, recognizing the importance of setting and executing specific goals to achieve these aspirations.

In formulating our Purpose, we held monthly workshops throughout 2020, attended by the CEO, Directors and Executive Officers.
After putting together forecasts for the global environment and societal changes for 2050 (megatrends), we used the concept of backcasting, carrying out discussions under the following approach.
Details of discussions were shared with the Supervisory Committee members and the Bank employees, and we formulated the plan after receiving opinions and responses to questionnaires.