Our Purpose, Important Issues, Vision and Shared Value
To enhance our organizational ability to solve problems amid ongoing change, we believe it is necessary to have a culture that encourages ourselves to share the Bank’s philosophy, to recognize our own roles, and in which officers and employees actively pursue our own roles. To this end, we have defined “Our Purpose” to answer the question of “What kind of contribution will we make to the future for a sustainable environment and society?” Based on this Purpose, we have defined “Important Issues” (Materiality) as the environmental and social challenges we will face over the medium to long term, and “Medium-Term Vision” for resolving these issues. In order to realize this Vision, we have also established “Shared Values” as the foundation on which we practice our daily business activities.

- Stakeholders:
- Members (JA, JF, JForest, etc.) / Individual cooperative members (i.e., people working in the Agriculture, Fishery, and Forester ("AFF") industries) / Local communities / Our clients (deposits and savings, loans) including AFF-related companies / Investors / Business partners / Governments and municipalities / Norinchukin Group employees
Our Purpose
The life of people, the life of food (living organisms) and the life of the earth (planet) are all connected. We need food to live. That food is delivered by the AFF industries. The foods produced by the AFF industries, derived from animals and plants, benefit from the blessings of nature such as water and air. These blessings of nature are only available because of a sustainable global environment. To ensure this “chain of life,” we have established “Our Purpose” as follows by further developing our corporate brand tagline “Dedicated to sustaining all life.”
- Dedicated to sustaining all life.
- Work together with our stakeholders to foster the AFF industries and to create a prosperous future for food and lifestyles, and thereby contribute to a sustainable global environment
Important Issues to Achieve Our Purpose (Materiality)
The Bank has defined our Purpose with a view to environmental and social changes toward 2050. The Bank has also organized “Important Issues to Achieve Our Purpose” as important themes considering risks and opportunities and possible impacts for the Bank, expectations from stakeholders. Through our daily business activities based on the Medium-Term Vision, we will work to address the risks and opportunities associated with these Important Issues, as well as to create positive impacts and reduce negative impacts.

Medium-Term Vision
Nochu Vision 2030 - Taking on challenges of a changing world as we look to the future-
We have formulated the “Medium-Term Vision” for the period from FY2024 to FY2030. We operate our business by positioning “Vision for 2030” set forth in our Medium-Term Vision as the compass of our management.
Please see below for details.
Shared Values
We have established the following five values to be cherished by all officers and employees of the Bank.
