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Purpose

To enhance our organizational ability to solve problems amid ongoing change, we believe it is necessary to have a culture that encourages ourselves to share the Bank’s philosophy, to recognize our own roles, and in which officers and employees actively pursue their own roles. To this end, we have defined “Our Purpose” to answer the question of “What kind of contribution will we make to the future for a sustainable environment and society?” Based on this Purpose, we have defined “Important Issues” (Materiality) as the environmental and social challenges we will face over the medium to long term, and “Medium-Term Vision” for resolving these issues. In order to realize this Vision, we have also established “Shared Values” as the foundation on which we practice our daily business activities.

A pyramid diagram with, from top to bottom: Purpose (our reason for being), Materiality (key issues for realizing the purpose), Vision/Strategy (mid-term vision), and Shared Value (core values).

Dedicated to sustaining all life.

Work together with our stakeholders to foster the agriculture, fishery, and forestry industries and to create a prosperous future for food and lifestyles, and thereby contribute to a sustainable global environment

The life of people, the life of food (living organisms) and the life of the earth (planet) are all connected.We need food to live. That food is delivered by the agriculture, fishery, and forestry ("AFF") industries. The foods produced by the AFF industries, derived from animals and plants, benefit from the blessings of nature such as water and air. These blessings of nature are only available because of a sustainable global environment. To ensure this “chain of life,” we have established “Our Purpose” by further developing our corporate brand tagline “Dedicated to sustaining all life.”

Important Issues to Achieve Our Purpose

  • Realizing a carbon-neutral society

  • Realizing a society living in harmony with nature

  • Strengthening the “earning power” of the AFF industries

  • Realizing a resilient food system

  • Achieving well-being at both local and international level

The Bank has defined its Purpose with a view to environmental and social changes toward 2050. The Bank has also organized “Important Issues to Achieve Our Purpose” as important themes considering risks and opportunities, possible impacts for the Bank, and expectations from stakeholders. Through our daily business activities based on the Medium-Term Vision, we will work to address the risks and opportunities associated with these Important Issues, as well as to create positive impacts and reduce negative impacts.

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Vision/Strategy

Nochu Vision 2030
- Taking on challenges of a changing world as we look to the future -

The Bank has established its Medium-Term Vision covering the period from FY2024 through FY2030. The “Vision for 2030” defined in this Medium-Term Vision serves as the Bank’s management compass and guides its business activities each year.

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We have established the following five values to be cherished by all officers and employees of the Bank.

  • Our Shared Values 1

    Glocal

    While the Bank is a financial institution rooted in regional cooperative organizations, it also fulfills a social mission of contributing to the AFF industries and local communities through the global utilization of capital, information and expertise. We will fulfill this mission by embracing a glocal mindset and leveraging the Bank's unique business model, which interactively connects the global and the local.

  • Our Shared Values 2

    Professionalism

    As the environment surrounding financial institutions and the AFF industries has evolved over time, Norinchukin Bank has continued to adapt through self-transformation and has fulfilled its mission for over 100 years. To continue fulfilling that mission over the next century, we will pursue professionalism and a high level of expertise, provide value unique to the Bank, and strive to become an organization that is truly needed by its stakeholders.

  • Our Shared Values 3

    Teamwork

    Meeting the diverse expectations of our stakeholders requires collaboration and co-creation among officers and employees with a wide range of backgrounds and experiences. As individuals, we will maintain a strong sense of purpose and personal responsibility. As a team, we will demonstrate consideration for one another, build relationships based on trust and respect, and maximize teamwork through ongoing communication.

  • Our Shared Values 4

    Tackling Challenging Tasks

    In an era of rapid change, continuing to meet stakeholders' expectations while maintaining management soundness requires the ongoing creation of new value. Guided by our Purpose, we will view change as an opportunity and take on challenges proactively.

  • Our Shared Values 5

    Growth-Oriented

    To continue fulfilling our Purpose, we must achieve sustainable growth and remain an organization that stakeholders rely upon. By growing as individuals, we will drive growth as an organization and strive to create even greater value for society

    Value Creation Process

    Leveraging the management capital it has cultivated throughout more than 100 years of history, including its relationships with nature, people, and society, the Bank creates value through its business activities and contributes to the development of the AFF industries and the realization of sustainable food systems and a sustainable global environment.

    View Value Creation Process

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    Norinchukin at a grance Annual Reports / Integrated Reports Sustainability